Realty Blogging

Product Details

Unleash the power of blogging in your real estate business.

Are you blogging for your real estate business? Realty Blogging shows you how to fully utilize this powerful, direct-communication marketing tool, giving you all the know-how you need to capture the interest and business of local homeowners, buyers, and sellers.

Drawing upon their extensive experience in blogging, real estate, and online marketing, authors Richard Nacht and Paul Chaney reveal how to:

You'll also discover

• Develop an effective Internet marketing strategy.
• Generate leads consistently at almost no cost.
• Define yourself as an expert in a particular area.
• Serve your market niche.
• Establish long-term relationships with your customers.
• Create content that attracts major search engines.
• Create buzz about your blog in the media.

Plus, you receive a FREE blogging platform and instructional sessions to get you blogging right away!

Biographical Note

Richard Nacht has over twenty years' experience in the real estate and real estate finance industries, as well as extensive experience in online consumer marketing. He is the founder and President of Blogging Systems, LLC, a blogging system platform.

Paul Chaney is a business blog consultant and Vice-President of Marketing at Blogging Systems, LLC. A leading proponent of using blogs as business marketing and communications tools, Chaney has led blog workshops and seminars around the globe.

Table of Contents

• Foreword.
• Preface.
• Acknowledgments.
• Introduction.
• Chapter 1: Blogging as a Strategic Real Estate Marketing Tool.
• Chapter 2: Search Engine Marketing.
• Chapter 3: Direct Communication.
• Chapter 4: Brand Building.
• Chapter 5: Competitive Diffrentiation.
• Chapter 6: Positioning Yourself as the Expert.
• Chapter 7: Relationship Marketing.
• Chapter 8: Exploiting the Niches.
• Chapter 9: Media and Public Relations.
• Chapter 10: Lead Generation.
• Chapter 11: Intranet and Project Management.
• Postscript.
• Afterword by Ralph Roberts.
• Appendix A: Ten Things to Consider Before You Start to Blog.
• Appendix B: Choosing the Right Blog Platform.
• Appendix C: Step-by-Step Guide to Creating Your Own Blog.
• Appendix D: Best Directories for Real Estate Marketing Purposes.
• Appendix E: Really Simple Syndication (RSS) and How to Use It.
• Index.