Real Estate Technology Guide

Product Details

Everyone has a different level of ability when it comes to technology. Whether you can build Web sites or have difficulty using e-mail, you can easily learn from the Real Estate Technology Guide. What's more, the book show how to take what you learn and put it into practice.

The Real Estate Technology Guide is a handbook for putting technology to work in your real estate practice. The book demonstrates how to get more from the technology you already use, and helps you plan the next step in making your office a leader. Besides showing you "how to" in simple, step-by-step demonstrations, you'll learn Web marketing strategies and how to develop a practical technology plan for your business. Take advantage of the experience of the foremost real estate technology experts and put the Real Estate Technology Guide to work for you.

Table of Contents

• Foreword/Introduction.
• Chapter 1: Technology, the internet, and the Real Estate Business.
• Chapter 2: How the Internet Works - Domain Names and Hosting.
• Chapter 3: Three Types of Internet Hosting.
• Chapter 4: Connecting to the Internet.
• Chapter 5: Electronic Mail (E-Mail) - A New Way to Communicate.
• Chapter 6: Effective Use of E-Mail - Client Side.
• Chapter 7: Effective Use of E-Mail - Server Side.
• Chapter 8: Creating an E-Mail Marketing Strategy.
• Chapter 9: E-Mail Security and E-Mail Viruses.
• Chapter 10: The World Wide Web ... In The Beginning.
• Chapter 11: The World Wide Web (WWW) - Web Sites are Billboards in the Middle of Nowhere.
• Chapter 12: Web Site Solutions for Real Estate Professionals.
• Chapter 13: Eight Suggestions for Your Internet Marketing Strategy.
• Chapter 14: The Power of Virtual Communities - The Power of RealTalk.
• Chapter 15: Technology Training.
• Chapter 16: Technology Tools for Real Estate Professionals.
• Chapter 17: Creating a Personal Technology Plan of Action.
• Chapter 18: Competing to Win as the New Real Estate Professional.
• Appendix: Technology Tips.
• Glossary.
• Index.