Real Estate Field Manual: An Official Selling Guide, 5th Edition

Product Details

This motivational book is written to help people go directly into Real Estate sales with a specific road map. Drawing on more than 30 years of successful real estate experience, this user-friendly book is full of forms and provides new agents with a thorough overview covering everything an agent needs to succeed in this fast-paced business. Keying in on the importance of achieving balance in one's personal and business life and being savvy to time management, it introduces readers to the concepts, tools and techniques necessary for maintaining a profitable business.

Written as a handbook and guide to real estate, topics covered include prospecting, converting buyers, dialogues, listings, closing techniques, Internet advertising, ad samples, disclosure, ethics and technology tips. This new edition also provides helpful information on working with FSBOs, savvy buyers/sellers and relocations. PLUS ? the CD-ROM now included with the book includes valuable checklists, documents and other useful forms and computerized tools necessary for managing a successful real estate business today. 368pp.

Features:

• Achieving balance in one's personal and business life and the importance of being savvy to time management are keystones of this useful handbook.
• Charts, graphs and cartoons offer useful information in easy-to-read and understandable format making this a user-friendly handbook for new agents.
• Quick-start checklists list everything a new real estate agent needs to start selling fast and succeed in real estate.

New To This Edition:

• CD-ROM included in the book provides valuable checklists, documents, forms and other computerized tools necessary for managing a successful real estate business.
• Expanded coverage on working with FSBOs, savvy buyers/sellers and relocations provides useful information and marketing strategies.

Table of Contents:

• 1. At the Start.
• 2. Agency and Fair Housing.
• 3. Advertising on Banners, Internet and Fliers.
• 4. Buyers' Closing Guidelines and Relocation.
• 5. Competitive Market Analysis (CMA).
• 6. Computer Technology and Blogging.
• 7. Time Management.
• 8. For Sale by Owners (FSBOs).
• 9. Letters for Prospecting.
• 10. Listings: A 12-Point Plan.
• 11. Niche Marketing: Seniors on the Move.
• 12. Open Houses and Negotiations.
• 13. Self-Marketing Promotion Ideas.
• 14. Time to Close.
• 15. Professionalism: Disclosure and Ethics.
• 16. Real Estate Stress: Taking Care of Me.
• Epilogue.
• Glossary.
• Index.