Real Estate Agent's Business Planning Guide

Product Details

How To Plan Your Way to Production and Profit!

All top producers have one thing in common: They think of themselves as a business. Today's real estate companies offer generous commission splits, but you must plan, budget and spend your own funds wisely. The Real Estate Agent's Business Planning Guide shows you how to focus your time and money for the biggest marketing bang.

Carla Cross, a nationally known speaker and author, has created and refined this planning system for ten years. Rooted in the real world with a proven record for success that Carla established as a manager, this book includes over 50 worksheets and checklists, such as:

• Ready-to-use customer surveys that inform you and generate referrals.
• Creative, low-cost promotional tactics from successful agents nationwide.
• Two complete sample business plans.
• A unique activity/break-even timeline to align spending, income and profit.
• Personal marketing guidelines and comparison sheets for the best return on your marketing dollar.
• Checklists for effective newsletters, brochures and direct mail campaigns and more!

Biographical Note:

Carla Cross, CRB, is a broker, manager and award-winning real estate educator. She is the author of How About a Career in Real Estate? She also has produced a business development program for the new agent entitled Up and Running in 30 Days. A CRB instructor and an active speaker nationwide, Carla is known for programs that blend her innovative real estate strategies and her piano skills.

Table of Contents

• Preface.
• Chapter 1: The Concept of Business Planning.
• Chapter 2: Reviewing Your Marketplace.
• Chapter 3: Reviewing Your Business.
• Chapter 4: Capturing Your Focus.
• Chapter 5: Setting Your Objectives.
• Chapter 6: Marketing: The Action Plan to Grow Your Business.
• Chapter 7: Tactics: How to Make Your Move.
• Chapter 8: How to Market You.
• Chapter 9: Your Professional Development: Plan to Improve.
• Chapter 10: A Word to Managers.
• Chapter 11: Managing Your Plan for Success.
• Appendix A: Sample Business Plans.
• Appendix B: Planning Worksheets.
• References.
• Index.