Five Minutes to a Great Real Estate Ad, 1st Edition

Product Details

GET CALLS! Isn't that your main objective for any real estate ad? But, you struggle to write ad copy, aren't sure what to include, or would like to know how to truly make your ad stand out from the rest.

Struggle no more! You now have in your hands a dynamic resource filled with hundreds of examples and ideas for agents or brokers to use and adapt in their daily business. John Mayfield presents samples of headings and ad copy that may be used for many different property types (such as condos, resort, farms, and historic) or theme ads (such as holidays, sports, open house, and recruitment). The CD packaged with the book also provides template ads with which you can quickly and easily merge data from Microsoft? Excel or Word or customize copy to create your own market-driven ads ? in just 5 minutes! 208pp.

5 Minutes to a Great Real Estate AD includes:

• Hundreds of sample ads, headings and copy you can use to springboard your own marketing.
• Ads that focus on different media types ? print, online, radio.
• CD with sample ads and copy allowing you to merge and customize your own marketing ads.
• Guidelines of the rules of Fair Housing summarized for preparing marketing copy.

Table of Contents:

• 1. Introduction � How to G.E.T. C.A.L.L.S.
• 2. What Buyers Want in A Home Purchase.
• 3. Budgeting for Ads.
• 4. Condominiums.
• 5. Small Home Ads.
• 6. Large Homes.
• 7. Luxury Homes.
• 8. Lake and Resort � Vacation Homes.
• 9. Homes with Acreage.
• 10. Farms � Ranches.
• 11. Land and Acreage.
• 12. Historic and Older Homes.
• 13. Commercial and Businesses.
• 14. Holiday Ads.
• 15. Sport Related Ads.
• 16. Price Reductions.
• 17. Agent Promotion.
• 18. Open House Ads.
• 19. New Homes/New Construction.
• 20. Recruitment Advertisements.
• 21. Fair Housing Issues.
• 22. Conclusion.
• Appendix with Sample Closing Phrases and AD Template.