Farm and Ranch Marketing, 1st Edition

Product Details

This practical, "nuts and bolts" text provides a one-of-a-kind introduction to all of the essential skills necessary for the marketing, selling, and maintenance of farm and ranch real estate, including marketing, appraisal, and land management. 256pp.

Table of Contents:

• Part I. UNDERSTANDING THE CAREER
• 1. Developing a Career in Farm and Land Brokerage
• 2. Broker Selection
• Part II. UNDERSTANDING THE MARKETING PROCESS
• 3. Who Buys Rural Property
• 4. Choosing the Correct Market Area
• 5. Marketing Farms and Ranches
• 6.Listing, Promoting, and Showing Property
• 7. Property Condition
• 8. Finalizing the Sale
• Part III. UNDERSTANDING THE EVALUATION PROCESS
• 9. Appraising Rural Property-The Process
• 10. Appraising Rural Property-The Analysis
• Part IV. UNDERSTANDING THE LAND AND ITS PROPER MANAGEMENT
• 11. Ecological Aspects of Rural Real Estate
• 12. Development Plans
• 13. Wildlife Management for Rural Real Estate Professionals
• Index.