Effective Real Estate Sales and Marketing provides the reader with an overview of the relationship between
marketing and sales and has a logical sequence of preparation steps for successful selling. These proven techniques
can serve as an effective tool for beginners in the field and as a reminder for the sales veterans looking to
review approaches that work. The authors explain the marketing of real estate, the uniqueness of the sales process,
and some of the advantages and disadvantages to being a real estate salesperson. Rosenauer and Mayfield offer
information on understanding consumer behavior, effective communication, marketplace specialization,
self-motivation, time management, record-keeping, prospecting, qualifying, and presenting and negotiation offers.
In-depth coverage of current technology trends with real world applications throughout will equip real estate
professionals for today's competitive marketplace. 272pp.