Big Book of Real Estate Ads: 1001 Ads That Sell, 3rd Edition

Product Details

Packed with more than 1,000 ready to use ads, this must have book helps agents spend their time selling, not writing. The Big Book of Real Estate Ads, takes the agony out of preparing classified ads and helps professionals maximize the power of their marketing dollars.

The Big Book of Real Estate Ads features:

• Newly enhanced CD-ROM allows the user to customize and revise ads featured in the text in just minutes, saving agents and brokers valuable time and money!
• Comprehensive new chapter on Internet and multimedia advertising shows how copy for one classified ad can be used in a variety of media, a significant benefit for those looking to reach a wider audience.
• Updated Ad Generator allows the user to easily modify ads in the book for specific properties with dynamic, attention-getting results!

Industry Review:

"This book is a gold mine of exciting, new ways to capture the attention of a prospect, using fresh, informative, and innovative phrases and marketing strategies. It is a must for brand-new agents, and a terrific tool for profit-conscious real estate companies looking to maximize the power of their marketing dollars."
- Terri Murphy, author and consultant for U.S. Learning Inc.

Biographical Note:

William H. Pivar, JD, is one of the nation's leading authorities in real estate training. A distinguished and prolific author, Pivar's most notable titles include, Power Real Estate Letters, Real Estate Ethics, and California Real Estate Law. Since 1987, Bradley A. Pivar has been copywriter and creative director for numerous national advertising, direct response, and Web-based marketing campaigns.

Table of Contents

• Preface.
• 1. Understanding Classified Advertising.
• 2. The Internet and Other Multimedia Approacheds to Classified Ads.
• 3. Acreage (Undeveloped).
• 4. Architecture.
• 5. Astrological Signs.
• 6. Birds, Pets, and Other Animals.
• 7. Condominiums and Cooperatives.
• 8. Failed Sales.
• 9. Financing.
• 10. Fixer-Uppers.
• 11. Furnished Homes.
• 12. Gardens, Landscaping, and Trees.
• 13. Holidays.
• 14. Homes, Acreage.
• 15. Homes, Bargains.
• 16. Homes, Family.
• 17. Homes, General.
• 18. Homes, Large.
• 19. Homes, Low Price.
• 20. Homes, Luxury.
• 21. Homes, New.
• 22. Homes, Old.
• 23. Homes, Small.
• 24. Horse Property.
• 25. Investment/Income Property.
• 26. Location.
• 27. Lots.
• 28. Mobile Homes.
• 29. Negative Ads.
• 30. Open House.
• 31. Owner - (Present, Former).
• 32. Privacy.
• 33. Sports.
• 34. Swimming Pools.
• 35. Time-Shares.
• 36. Vacation Homes.
• 37. View.
• 38. Water-Related Property.
• Ad Generator.
• Index.
• License Agreement.