21 Things I Wish My Broker Had Told Me, 2nd Edition

Product Details

In the second edition of this best-selling book, Frank Cook provides even more hands-on advice from top-producing real estate professionals to help new agents get their start, or maintain, a successful career in real estate. The second edition offers practical tips for fast-tracking your first transaction, developing a marketing strategy, successfully dealing with competitors and much more.

Highlights

Interviews and real-life insights from the real estate industry's most successful and top producing brokers and agents. Revised and updated technology chapter offers a jargon-free explanation of the hi-tech options available today. New appendix outlines the nearly 200 elements of a real estate transaction in a quick, at-a-glance checklist. New end-of-chapter tips offer practical, take-away advice and highlight key concepts.

Table of Contents

• Preface .
• In Conclusion ....
• How Did You Get in Here?
• Great Expectations.
• Honk if You're an Independent Contractor.
• A Fast Track to Your First Transaction.
• It's Your Money.
• Market Thyself - First.
• Do You Know Where You're Going?
• Family Matters.
• Working with Friends and Family.
• Competitors and Predators and You.
• How Come Nobody Likes Me?
• The Organized You.
• Business Cards and Alphabet Soup.
• Like Scorpions Circling in a Bottle.
• Alien Life Forms.
• The Real Estate Business Wants You.
• You and the Gurus of Salesmanship.
• To Tech, or Not To Tech?
• Practice Good Habits.
• You've Just Been Asked To Commit a Crime. What Do You Do Now?
• The Future: Lots of Questions, No Answers.
• First, Get Moose and Squirrel.
• Glossary.
• Index.