Due to the growing threat of discounted real estate services and online competition, the number of real estate transactions completed by traditional professionals is dropping every year. Therefore, real estate professionals today are finding that the basic services of the past no longer are enough to appease the savvy consumer interested in buying or selling a home.
The average commission rate dropped 16% from 1991 to 2004 according to industry analyst REAL Trends. Only those agents who learn how to justify their commissions will be paid what they
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